2011年8月19日星期五

"Soft" "hard" and carrot cake to snatch the mobile Internet

Google and Motorola marriage is based on complementary strengths, touch screen android tablet pc Motorola cell phone equipment manufacturers, hardware foundation is good, but Google is developing mobile phone operating system, software-based foundation thick. Apple iPhone and iPad will be integrated into a single software and hardware experience to create the popular device. Now, Google also began to closely integrate the hardware and software business.

However, the lack of mobile Internet, Google's brand and channel,
touch screen android tablet pc and the lack of core competitiveness of this market - patents. Although Google does not charge for the Andrew system, but for mobile devices market, Andrews has become increasingly expensive as Apple, Microsoft and other competitors that Andrews violated their intellectual property. In 2010, Andrew system use the mobile phone manufacturer HTC's consent to its use of Microsoft's patents and pay royalties. In July, Apple has won a patent infringement lawsuit against HTC's case, this may lead to higher royalties.

The acquisition of Motorola will help Google overcome Android Tablets these problems. This will not only enable them to release the Tablet PC using the Andrew system, Motorola will control intellectual property portfolio, including 17 000 global patents and 7500 patents pending. Intellectual property disputes in the technology industry is becoming increasingly fierce, and these patents will make it to avoid Apple, Microsoft and other companies on the Andrew system initiated patent infringement litigation.

Thus, "soft" "hard" with the main purpose is to protect the Andrew system. Andrews
touch screen android tablet pc on Google so important? In the traditional areas of computer, operating system, Google do not need to do, because there is already very mature and accounted for more than 90% market share in the "Windows" operating system. But the mobile Internet market, but did not like the phone terminal "window", as both mature and monopoly of the operating system, Google is pushing Andrews, both must be, is necessary.

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